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Beautiful Textures Launches New Campaign, Tour & Trend Book

The hair care brand has launched the Fall in Love with Your Hair campaign.

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By: Marie Redding

Senior Editor, Rodman Media

Beautiful Textures wants to tell women to Fall in Love with Your Hair, and that’s the name of its new national campaign.

The brand’s new digital look book, titled A Curl Story, features vlogger Chime Edwards (shown above) and showcases 6 hairstyles for women with textured hair.

There’s more – a 5-city sampling tour, which kicked off in Atlanta on October 21st; then hit Houston on October 23rd; and New Orleans on October 26th. Today, the tour is in Chicago, and then Cleveland on October 31st. Times and locations are at BeautifulTextures.com.

At each stop on the tour, the team at Beautiful Textures will discuss the latest natural hair trends, while guests take part in live hair demos and hands-on style stations to try the brands’ newest styling products.

Watch the video here on Vimeo – LookBook: A Curl Story by Beautiful Textures.

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